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What our members have to say...
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"Wonderful! After just 2 hours of my proposal being sent to the investors I have already received 2 investors interested. Thank for this site"
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How to Get Free Publicity for Your Startup?
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After making the bold step of entering into the competitive world of entrepreneurs, you are most likely to face the challenge of spreading the word about your goods or services to potential customers. One of the best way to get it in a very cost-effective way to build a buzz around your startup is getting coverage in the media, may be local, national or global. This can grow your company's credibility, business relationships, user base, revenue and Web traffic. However, if you do not have enough fund to hire a PR firm, then how to get started?
Making buzz through your company's Facebook and Twitter will provide you with enough content to popularize your product, but there are few other methods that can help grab the attention of the media.
Make the Most of Low-Cost Social Media Tools
There are several other social media sites that you can take advantage of other than Facebook and Twitter. These sites can provide you plenty of scope for attracting media where in you can go and post press releases on sites like PRWeb.com, Free Press Release and others. You can also start answering queries from reporters on various sites, as when a writer needs sources for an upcoming story, they post on these sites seeking help from people.
You can even check sites where many publications post their editorial calendars, which preview the kind of story that they will be running on the site.
Interpersonal Interactions
The old and trusted method of interpersonal interactions are still more preferred by many media persons. In the era of conducting silent business through e-mail, one can buzz up with more and more publicity by making a phone call, as it not only establishes trust but also creates a more solid relationship for future media outreach.
Find out what networking events do the key journalists in your field attend, hangout with them and arm yourself with story ideas for them. Remember not to talk with them as if you are in a sales pitch. Be informative and provide them with the most up-to-date and moderate information related to your industry instead of sticking to your own company. This will make sure that you are the first person they call on at the time of need and vice a versa.
Be Creative with Press Release
A simple one page press release is not going to work all the time as there are several companies doing the same. Then what is it that you are doing differently? Be creative in sending your press release. Attach a small-personalized video or send the press release in physical with some goodies attached. Make them remember you.
Exclusive
Nothing attracts a journalist more than an exclusive story. These sorts of stories will be rare that will come once in a couple of years, but are important to manage correctly. Remember that the word exclusive carries a lot of weight and every media, print, TV or radio, wants to cover that exclusively. Do please them with such good news on a regular basis that you want to spread around to keep as many people happy as possible and don't make them think they are missing out.
Partnership with Big Business
There is no other big opportunity available to stand on the same platform with the giant of the industry than partnering an event along with them. By leveraging the media relationships of seasoned companies, startups can get a good deal of promotion/advertisement by the media.
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